COVID-19 TEST KIT REDESIGN // Fall 2021
Objective: Redesign the Abbott Laboratories COVID-19 test kit with an emphasis on creating a more positive user experience.
The COVID Test Kit project is a redesign of the Abbott Laboratories BinaxNOW COVID-19 testing kit. After observing various user trials with the initial BinaxNOW kit, our team redesigned the packaging to streamline the user experience by reorganizing the contents, reconceptualizing the kit instructions, and rebranding the kit to have a friendlier appearance.
The redesigned kit features a perforated edge seal for the user to peel away, revealing two separated test kits with labeled contents and a fold-out instruction sheet.
This project is a collaborative effort with Luxi Yang and Sofia Ramos, completed for my University of Cincinnati course The Total Package, taken during the Fall 2021 semester.
